Overview
Foresight delivers weekly market intelligence reports to more than two hundred clients across retail, consumer goods and technology. Each report blends data from several research panels and public sources with clear written commentary. Clients plan their week around these reports, so accuracy and punctual delivery are central to the company's reputation.
Challenge
Analysts spent two full days of every week copying figures between spreadsheets, checking them against last week's numbers and rewriting paragraphs that changed only slightly. During busy periods reports slipped past Monday, formatting varied between analysts, and the team had little time left for the deeper research clients valued most.
Two days of manual work per reporting cycle
Inconsistent formatting between analysts
Late deliveries during busy seasons
Solution
Foresight built an agent workflow with Synthora that runs every Sunday night. Agents collect data from each source, validate it against previous weeks, flag unusual movements, draft the commentary and assemble a branded report. An analyst reviews each one on Monday morning, edits where needed and approves delivery with one click.
Connected to existing data sources and panels
Fallback models keep every run reliable
One-click approval and client delivery
Automate the Data, Not the Judgement
Foresight was clear from the start that analysts would stay responsible for every insight. Agents would handle the preparation, while people made the calls.
The team mapped each step of the old process and found that most of the time went into gathering, cleaning and formatting rather than analysis. Those steps were handed to agents, with validation rules written by senior analysts so every number is checked before it reaches a draft.
Commentary drafts follow Foresight's house style, so reviewers adjust emphasis rather than rewrite sentences. Editing time per report fell from hours to minutes.
Build Reliability into Every Run
A missed Monday is not an option for Foresight's clients. Synthora's fallback routing switches to a backup model if one provider slows down, and every run logs exactly which sources and models were used.
If a data source fails, the agent pauses that section and alerts the on-call analyst instead of publishing incomplete numbers. Since launch, every single report has been delivered on time.
Reinvest the Time in Better Research
Each analyst now saves around forty hours a month. Reports arrive before the Monday stand-up and look consistent across every client account.
Foresight has used the extra capacity to launch a quarterly deep-dive series and a custom research service, both built on the same agent workflow. Analysts describe their work as more interesting than before, client renewals have increased, and the company can now take on new accounts without hiring a larger operations team to keep pace.
